Sony Introduces New Wi-Fi®, Waterproof and High-Zoom Cyber-shot Cameras with Intelligent Flash Performance, 360o Panoramic Shooting and more
by Communications 01/07/2013
LAS VEGAS (CES Booth #14200), Jan. 7, 2013 – Sony’s newest Cyber-shot compact cameras deliver a range of powerful, high-end capabilities at attractive prices, making it easier than ever for consumers to shoot and share all of their precious memories.

The five new models — WX80, W730, W710, TF1 and H200 cameras – share a variety of new features for the Cyber-shot line including a new Advanced Flash which boosts the cameras sensitivity and extends the effective range of the flash. This is especially useful in low-light situations like party shots, indoors or dusk where built-in flashes have historically struggled to reach far-away subjects and capture all important details of a scene.

Additionally, the new “Beauty Effect” feature gives users several post-shooting “re-touch” options including skin toning and smoothing, teeth whitening, eye widening and shine removal. Also, 360 Sweep Panorama mode, previously available on a few select Cyber-shot models, will now be offered throughout the entire line. This unique feature allows for seamless, detailed 360o panoramic shots.

The new W710 camera features a 16.1 MP Super HAD CCD sensor with a 5x optical Sony zoom lens and large physical controls for straightforward, hassle-free shooting. It can shoot 720p HD video.