February 6, 2014
Amazing Optics and Stellar Performance Are at the Heart of Nikon's Newest COOLPIX Cameras
From Super Zoom to Super Slim, the New COOLPIX P600, COOLPIX P530, COOLPIX S9700 and COOLPIX P340 Offer New Ways for Users to Express Their Creativity
MELVILLE, NY – Today, Nikon Inc. announced the latest additions to its impressive lineup of COOLPIX cameras that offer incredible optics and great performance. With a myriad of easy-to-use, creative features, the 60x zoom COOLPIX P600 and 42x zoom COOLPIX P530 provide super-long zoom lenses and the versatility needed to capture images and Full HD videos both near and far. Additionally, the ultra-slim, 30x zoom COOLPIX S9700 and the powerful COOLPIX P340 provide exceptional image quality while fitting comfortably in any pocket.

“Incorporating legendary NIKKOR optics, these new COOLPIX cameras provide users with incredible zoom capability and low-light performance that helps produce unrivaled sharpness and detail in their photos and HD videos,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “Users will enjoy capturing amazing photos and Full HD videos from a distance, along with the ability to share unforgettable moments with family and friends instantly.”

COOLPIX P530: The new COOLPIX P530 also demonstrates the capabilities of NIKKOR optics through an astounding 42x optical zoom with a 24-1000mm range (35mm equivalent) and 84x Dynamic Fine Zoom* that gets the user even closer. This long-zoom offering affords the ability to capture subjects at otherwise unreachable distances in clear detail thanks to Lens Shift VR image stabilization, which helps minimize camera shake. At the core of the P530 is a 16.1-megapixel BSI CMOS sensor that delivers beautiful photos and Full HD 1080/60i videos. Whether a user is looking to grow their photography skills or wanting more control over every shot, the P530 includes full manual controls (P, S, A, M). To help frame stunning photos and HD videos, the COOLPIX P530 sports a 3.0-inch (7.5cm) LCD monitor and a built-in electronic viewfinder, while users can also share their creations with friends and family when connected to the optional WU-1a Wireless Mobile Adapter.

COOLPIX P530 will be available in February 2014 in Black for a SRP of $449.95***.