Announced Alongside the New 1 NIKKOR VR 10-30mm f/3.5-5.6 PD-Zoom and 1 NIKKOR VR 70-300mm f/4.5-5.6 Lenses, the Nikon 1 V3 is the Ideal Companion Camera for the D-SLR Shooter Looking to Pack Light and Move Fast

Go Farther with New 1 NIKKOR lenses

Announced alongside the Nikon 1 V3, Nikon has introduced two new 1 NIKKOR lens offerings. Kitted with the V3, the 1 NIKKOR VR 10-30mm f/3.5-5.6 PD-Zoom is an evolved compact zoom lens, ready for nearly any situation. Sporting a useful 3x zoom (27-81mm equivalent), the new 10-30mm lens is equipped with a unique power drive zoom dial that allows for simple and smooth zoom capability, ideal for capturing sharp and steady HD video.



Additionally, Nikon has also introduced a powerful new telephoto zoom lens option that takes Nikon 1 users farther than ever before. The new 1 NIKKOR VR 70-300mm f/4.5-5.6 lens features a super-telephoto focal range (189-810mm equivalent) that can get the photographer up close to sports action or wildlife from a distance. The first 1 NIKKOR lens crafted with Super ED Glass, the 70-300mm lens is equipped with built-in Vibration Reduction (VR) and Nano Crystal Coating to prevent ghost and flare.



Price and Availability

The Nikon 1 V3, kitted with the 1 NIKKOR VR 10-30mm f/3.5-5.6 PD-Zoom lens, the DF-N1000 Electronic Viewfinder and the GR-N1010 Grip will be available in April 2014 for a suggested retail price (SRP) of $1,199.95*. The 1 NIKKOR VR 10-30mm f/3.5-5.6 PD-Zoom and the 1 NIKKOR VR 70-300mm f/4.5-5.6 lenses will also be sold separately for $299.95* and $999.95*SRP, respectively.



About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 800mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.