LATEST PENTAX DIGITAL CAMERAS OFFER NEW FEATURES AND SLIM DESIGN
January 22, 2007

GOLDEN, COLORADO (January 22, 2007)…PENTAX Imaging Company has announced two new compact digital cameras. The PENTAX Optio T30 is one of the thinnest digital cameras featuring a three inch LCD monitor. In addition, the Optio T30 features a touch display with a wide field of view for fun image capture and editing. This latest Optio also offers new functions such as Face Recognition Auto Focus and Auto Exposure to assure properly exposed portraits and a high ISO Digital Shake Reduction mode. The innovative touch panel on the Optio T30 allows image customization with drawing functions while a unique Mode Pallete includes Auto Picture mode to access camera settings.

PENTAX also announced the latest model in the PENTAX Optio M series. Sporting an ultra-slim body with a fresh, textured design, the affordable Optio M30 features Digital Shake Reduction, Face Recognition AF and AE, and an Auto-Macro function that enables close-up photography up to two inches away in Super Macro mode and less than four inches in Auto Macro mode.

Both cameras will be available in March. The PENTAX Optio T30 price will be US $349.95 and the Optio M30 will be US $199.95. The products will be displayed along with the full line of other PENTAX products in Booth G151 at the Las Vegas Convention Center during the Photo Marketing Association International Trade Show (PMA 2007) from March 8-11 in Las Vegas.
Product images are available at: http://www.pentaxtech.com/Press/pressfiles.html

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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OPTIO T30 FACTS

Excellent image quality
7.1 effective megapixel resolution delivers images with exceptional definition. The camera features the smc PENTAX lens to render clear, high-contrast images, while our unique lens coating helps eliminate ghosting and other artifacts. This image processing technology produces vivid colors and creates smooth tonal expressions at all brightness levels.

Large LCD Monitor
The PENTAX Optio T30 is equipped with a high-resolution, oversized 3.0 inch LCD monitor with approximately 230,000 pixels that enables images and menu text to be prominently displayed. The monitor also offers a wide 170 degree viewing angle from all direction that makes it easy to view images from every direction.

Thinnest Body In 3.0 In LCD Class
With a new, thin, high-performance battery design, and the PENTAX Sliding Lens System,* the Optio T30 offers the thinnest compact bodies with a 3.0nch LCD touch-screen monitor and 3X optical zoom.
* A PENTAX proprietary lens system: The central lens group slides upward from the optical axis and the front and back lens groups slip under them. Housing the lens in two steps in the lens cylinder reduces overall lens thickness, thereby minimizing body width.

Face Recognition AF and AE Function
The Optio T30 is equipped with Face Recognition AF and AE function* that automatically detects and focuses on faces regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically adjusted so that the areas with faces are highlighted even if there is backlighting.
*Available when the photography mode is “Portrait” and the camera is directed at people from the front.

Digital Shake Reduction
The digital Shake Reduction mode helps reduce image blur by adjusting sensitivity automatically to as high as ISO 3200 to match the brightness of the subject. This enables photography with fast shutter speeds and less blur.

Movie Shake Reduction*
An electronic, software-based Shake Reduction function exclusively for capturing movies effectively corrects image distortion.
*In Movie Shake Reduction mode, the field of view is narrower than that during normal recording.

Touch-display control system
With just a touch, various functions may be entered directly on the Optio T30 touch-display LCD monitor.

My Drawing mode
The fun and easy-to-use My Drawing mode helps users customize shots with a stylus pen (included). Users may sketch and write notes directly on images displayed on the monitor or add stored or original illustrations to any image with the Stamp function.

Auto Picture mode
The Auto Picture mode allows the camera to automatically determine the best shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This PENTAX original function makes photography easier for new users.

Additional features:
-Auto-tracking AF continuously focuses on a moving subject
-Compatible with new SDHC memory cards, in addition to conventional SD memory cards
-Function (Fn) setting permits you to store frequently used settings and recall them from the panel with a single touch
-Mode Palette provides quick access to 16 shooting modes and 12 playback modes
-Deleted images recovery function that restores images erased accidentally
-Memo pad function that enables the user to save handwritten memos and illustrations as images
-Frame composite mode adds decorative frames to images when shooting or after shooting
-Digital zooming provides up to 4X magnification
-Approximately 19.9 MB of built-in memory
-FotoNation's red-eye correction function for flash shots
-Includes the ACDSee for PENTAX image viewer/image management software
-Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

OPTIO M30 FACTS

High image quality
With a high resolution of 7.1 effective mega pixels and high-performance PENTAX lens, the Optio M30 realizes clear, high-quality images. The Optio M30 also features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 38-114mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes, through sightseeing photographs, to portraits.

Sleek, New, Textured Design
The Optio M series compact digital camera exterior has been redesigned. Powered by an exclusive ultra-thin battery and featuring a miniaturized circuit board, the M30 body is a slim 0.7 inches (18mm). A high-quality aluminum alloy texture gives the camera a sophisticated design.

Digital Shake Reduction
The Optio M30 features a Digital Shake Reduction mode to adjust the camera sensitivity to as high as ISO 3200 to match the brightness of the subject. Even in low-light conditions, this feature increases shutter speed to help reduce blurring and improves image flash image capture for subjects at a distance in dark locations.

Auto-macro function
The Optio M30 is equipped with a new Auto-Macro Ffunction that enables close-up photography up to a minimal distance of 4.0 inches (10 cm). The Auto-Macro function allows the camera to determine the distance from the subject, and even while in the normal focus mode, and automatically switche the focus range to macro mode.

Face Recognition AF and AE
The Optio M30 is equipped with a “Face Recognition AF & AE” function* that automatically detects and focuses on faces regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically conducted so that the areas with faces are not darkened even if there is backlighting.
* Available when the photography mode is “Portrait” and the camera is directed at people from the front.

Auto Picture mode automatically determines the best settings for the shooting conditions
The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This PENTAX original function makes photography a lot easier for users since it eliminates the necessity of making a number of individual settings.

High-Quality Movies with Shake Reduction Function
The Optio M30 captures smooth, high-quality movies at 30 fps (frames per second) at a resolution of 640 x 480 pixels, which is comparable to movies taken with a camcorder. This model also is equipped with a Movie Shake Reduction function*, which automatically corrects camera shakes, allowing for movies to be taken more easily and without hassles.
*Using the “Movie SR" function results in a narrower field of view than that during normal recording.

Additional Features:
-Auto-tracking AF continuously focusing on a moving subject
-Compatible with new SDHC memory cards, in addition to conventional SD memory cards
-World time function for 75 cities (28 time zones) worldwide
-Calendar Display function allows image retrieval based on the capture date
-Mode Palette provides quick access to 15 shooting modes and 13 playback modes
-Soft flash function avoids overexposure during close-up flash photography
-Super-Macro mode allows close-up photography as near as 2.0 inches
-Digital zooming provides up to 4X magnification
-Approximately 21.9 MB of built-in memory
-FotoNation's red-eye correction function for flash shots
-Includes the ACDSee for PENTAX image viewer/image management software
-Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III